LinkedIn allows candidates to connect with a wider range of job opportunities and word of mouth recommendations at the touch of the button. However, many people seem confused about how this platform can help shape the job search. Today, we’re going to guide you through the best way to use LinkedIn when job searching, so you can not only find that amazing opportunity but also increase your chances a recruiter will discover you.
Boost your job hunt
The best way to increase your chances of finding a new position through LinkedIn is to catch the eye of a recruiter. However, with a limitless number of active users, how can you ensure your profile appears when they search for terms relevant to your desired position, experience, and skill set? Consider doing the following things to make your career land on the desk of those in charge of making hiring decisions at the best companies:
1. Mark yourself as available
LinkedIn provides you with various options to indicate to recruiters about your current occupational status. If you are actively job searching, consider changing your status. Simply head to the ‘Jobs’ tab listed at the top of your page, and you’ll be redirected to a page where you can let recruiters know you are open to new opportunities as well as send a personal message to let them know what you are looking for in a role. In addition, consider including a potential start date as it will make you look more organized and professional.
2. Create a keyword rich summary
The summary is an important piece of your LinkedIn presence and is the perfect place to sell yourself to a future employer. If you know the type of role you want, look for some online and then incorporate keywords, skills, and experience (provided that you have those attributes!) into your profile summary. This will help you appear when recruiters’ are searching as well as make you an attractive candidate overall. Remember, the first three lines of your profile appear first and should tempt readers to click to read more, so make sure your opening is captivating.
3. Give yourself an accurate title
While it is tempting to give yourself a witty or creative job title, consider selecting a title widely accepted by your industry or the occupation or company you are looking to enter. While it may sound strange, recruiters often select based on job title alone, so you want to make sure you aren’t missing out on prime opportunities just because of a simple phrasing error. To find the right title, browse local listings and see what appears most often and evaluate whether it is a good summary of what you do now.
4. Obtain recommendations
Personal recommendations are the perfect way to broadcast your value to potential employers. Instead of waiting until you leave your current role, consider asking whether your manager, boss, or coworkers could provide an objective assessment of your skills, experience, and any other vital attributes or success stories which could make you stand out in the workforce.
5. Show every aspect of your professional self
It’s easy to overlook a LinkedIn profile, but it should be updated as regularly as you update your resume. Spend time each month, or quarter, depending on what suits you best, to make sure your profile truly reflects who you are in and out of the office. Employers want to gauge who you are as a person, and your LinkedIn page is a great place to do this provided you do so in a professional manner. A great way to do this is through the volunteers and causes section, where you can list involvement that puts you a head above your competition.
6. Consider going premium
The premium version of LinkedIn provides a host of benefits for job seekers, including more networking chances, greater insight into other candidates’ skills and experiences to see how you stack up against your competition, and the ability to direct message recruiters. As well as giving you a ‘featured applicant’ badge that highlights your profile to companies, the premium range of features indicates you are serious enough about your career to make an investment in it, which is an attribute employers are looking to find in their new hires.
7. Become a knowledge leader
Utilizing the publishing section of your LinkedIn is a great way to catch the attention of businesses of all sizes looking to add a new member to their team. This is especially true for knowledge-based occupations that thrive on being up to date with the latest advancements in the industry. With regular, well-written content, your future boss or manager may discover you and suggest you apply for a role.
Continually update your presence
Unlike the traditional recruitment route, LinkedIn provides the opportunity for you to be discoverable all year round. Ensure you keep your entire profile up to date, maintain an accurate yet friendly and professional image, and continue being active on the site as you interact with your networks and their acquaintances. With this strategy, you are sure to catch the attention of recruiters in no time at all.